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The Guardian - UK
The Guardian - UK
World
Ashifa Kassam in Madrid

Opposition deepfake video sparks outrage in Spain ahead of election

Pedro Sánchez and his wife applauding the crowd at a campaign rally.
Pedro Sánchez and his wife at a campaign rally in Fuenlabrada last weekend. Photograph: JJ Guillen/EPA

A political ad from Spain’s main opposition party that used a deepfake video of the prime minister’s wife has sparked outrage and set off a wider debate on AI, as the deeply polarised country gears up for general elections next month.

Launched this week across the social media channels of the conservative People’s party (PP), the video used artificial intelligence to manipulate the likenesses of various people linked to Pedro Sánchez’s Socialist party and appeared to show them admitting to acts such as soliciting prostitutes and taking kickbacks.

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