While Barbie is getting a lot, very justifiable, attention for its incredible box office run that has now topped $1 billion, the other half of “Barbenheimer” has certainly been no slouch when it comes to its own theatrical success. Oppenheimer has made more than $555 million worldwide, a lot of that thanks to more expensive IMAX tickets. The movie has apparently been so successful that the 70mm IMAX run is now being extended. What would Tom Cruise think?
IMAX and other large format screens have become very important to major film releases because tickets are more expensive, yet there are far fewer screens available. This can make booking those screens a battle between studios. Oppenheimer was originally given a three-week exclusive window at IMAX screens, which reportedly irked Tom Cruise, since Mission: Impossible - Dead Reckoning Part One, due to coming out earlier, had a much smaller window in the theaters.
