
Boys aged 12 are are not necessarily the most discerning viewers. Similarly, commissioning editors have not always tried their utmost to impress their Saturday morning target audience.
Throw in a football theme, and standards tend to fall further still. Either because the channel doesn’t own any rights, and in desperation resorts to zooming in on grainy photographs like a Ken Burns documentary. Or it is flush with goals, and sees little incentive to add value. Soccer AM, which is coming to an end this season after nearly 30 years, was the antithesis of all that.