So as it turned out in the end, the Prime Minister had been told to use a hammer sideways on by the staff of the jewellery studio he was visiting. But crucial hours before the reality was revealed, Labour had seized on his apparent out-of-touch mishap. ‘Rishi Sunak: not the son of a toolmaker,’ they sneered on X, formerly Twitter. Not, it turned out, true, but funny all the same: the latest in a recent series of actually-quite-good meme-making from the opposition that has riffed on Jaws, Friends and the M&S advert. The Tories themselves, meanwhile, used the same platform to announce the cabinet reshuffle with the help of fire emojis, phrases such as ‘Here we go!’ and splashy graphics.
