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Evening Standard
Evening Standard
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Niva Yadav

OPINION - Why did Taylor Swift's London tour sell out, but not Beyonce's? Because Mum and Dad aren't paying for Beyonce tickets

Have you noticed the swarm of cowboy hat-clad fans storming the Overground recently? The Beyhive are in town. They’re here for Beyonce’s Cowboy Carter album tour. Her pivot to country music has been globally praised and is it surprising given everything she’s touched in the past three decades has practically turned to gold? But despite that, there’s a fly in the ointment.

None of the six nights at London’s Tottenham Hotspur Stadium for Beyonce’s first country music album have sold out. And, whilst handing out tickets to families in need is a noble cause, let us not pretend this was anything other than a desperate attempt to get bums on seats. Conversely, her Renaissance World Tour two years ago sold out five nights at the same stadium.

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