A strange phenomenon has been creeping onto the Tube’s advertising billboards. First it was George Clooney, beaming in a field of agave plants like some exquisitely dressed farmer. Then it was Kendall Jenner: leading a horse through a field while clutching a bottle to her chest. Then the Rock… and now, Beyoncé.
What are all these disparate celebs uniting to flog us, their captive consumer base? Alcohol. This is the point where I sigh and reach for my wallet once more. The phenomenon of the celeb-approved luxury item is not a new one. Millennials like myself might recall with nostalgia (or horror, depending on which camp you stood in) the era of the perfume brand collab. Anybody recall Britney Spears’ first foray into the world of expensive scent: 2004’s Curious? It broke records when it launched, and prompted many a pitiful whine to my mother, who steadfastly refused to buy me any.
