
We are at a point in the fashion calendar where greenwashing starts to peak. My inbox is groaning with endless pitches promising innovation and thrills from so-called sustainable brands. Celebrate Earth Day with a T-shirt that will likely end up in landfill? No, thank you.
Today is also the start of Fashion Revolution week, which is marking its ten year anniversary. Its inception came a year after the horrific Rana Plaza disaster in Dhakar, Bangladesh, the notorious factory collapse in which 1,138 garment workers - the majority women - were killed, and over 2,500 injured. Clothes for brands including Zara, H&M and Primark were made in the overloaded factory building which was attempting to function without any consideration for the workers who were there, paid a pittance, with no wage security.