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Evening Standard
Evening Standard
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Victoria Moss

OPINION - Victoria's Secret reviving its fashion show? Forget Donald Trump, this could be the worst comeback of 2024

If you thought we’d evolved past being entertained by grown women wearing giant wings to flog cheap knickers, I’m sorry to report that we’ve not yet reached that level of human maturity. The beleaguered all-American underwear giant Victoria’s Secret — which is looking at its third consecutive year of declining sales — has decided that the way to ricochet those numbers back to more shareholder-friendly heights is to revive its fashion show.

In a post to its 76 million followers (can they all be wrong?), the brand announced that the show would “reflect who we are today, plus everything you know and love — the glamour, runway, wings, musical entertainment and more!” Is it possible to feel more underwhelmed?

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