OPINION - Tom Newton Dunn: This election, Whitby Woman’s choice can change the rest of Britain

You remember Mondeo Man? The typical voter that Sir Tony Blair was keenest to target in 1997. In later elections there was Essex Man, Worcester Woman, Waitrose Woman and finally Workington Man in 2019, who Boris Johnson won over so successfully across the Red Wall.

Crude and ever so slightly patronising stereotypes, yes, but all of them had a rather irritating habit of proving electorally true.