
Every candidate for high office, from the freshest of faces to grizzled incumbents, hopes to pitch themselves as the candidate of change. Rishi Sunak is no different. To that end, the Prime Minister used his Conservative Party Conference speech to declare himself the man to “fundamentally change our country”.
Sunak has a convincing story to tell. Still relatively new to politics, he assumed power following the calamity of the Liz Truss administration and, having overseen a calming of the markets, began to focus on bread and butter issues — including the Windsor Framework. But the polls have since only gone in one direction and now Labour consistently finds itself 15 to 20 points ahead.