
The pub has forever been regarded as a home away from home, especially for sports fans, so it’s no surprise that people flocked to the pub to cheer on our fantastic Lionesses as they romped to victory over Spain in the Euro Finals. And my organisation, the BBPA (British Beer and Pub Association), estimates that one million extra pints were sold, giving a £5 million boost to the economy.
Whilst this is a fantastic shot in the arm for the hospitality sector, it is a sobering fact that England fans were paying over 10 times more in beer duty than their Spanish counterparts - approximately £500,000 in tax on the one million extra pints versus approximately £48,000 on the same quantity in Spain.