Estelle Keeber runs Leicester marketing consultancy Immortal Monkey, which helps businesses get more out of social media, particularly Instagram. Here she gives her thoughts on Insta-spinoff Threads, the new alternative to Elon Musk’s Twitter:
“With more than 97 million users in the space of just 96 hours, Instagram Threads has now become the fastest growing app since Chat GPT. Within less than 2 hours Threads had hit 1 million users. It took Netflix 3.5 years, Facebook 10 months, Chat GPT 5 days, just to give you some context.
Instagram Threads is an app created by the Instagram Team and is pitched as a text update app that allows you to have public conversation.
