Matt Hancock wants you to know he is just a regular guy, and his latest TikTok is a testament to that. If you haven’t seen it, it’s a video of Hancock walking along a beach, lip syncing to I’m Just Ken from the Barbie soundtrack, complete with little accompanying dance moves. It’s chilling stuff.
The response has been, on balance, vitriolic. But did Hancock genuinely think this bum-clenching video would land in any other way? Is he so out of touch that he thought young people would find it zeitgeisty and relatable, or does he have some sort of masochistic desire for public humiliation?
