Dylan Jones raised an important point last week — the future of Oxford Street goes beyond the transactional retail of the past, and that has been clear for some time.
He was absolutely right when, as a retail consultant 15 years ago, he said retailers must embrace the experiential. And on Oxford Street today, they are. Flannels X — a “cultural playground” within the brand’s flagship store — plays host to a series of pop-ups, gigs and fashion industry events. The newly opened Footasylum has panel talks, DJ nights and “meet-and-greets” with sports stars.
