In Milan at fashion week, the sport of content creation has never felt more competitive. One front-row guest came accompanied with a videographer who sat perpendicular behind her filming her reactions to the show — not the models wearing the expensive clothes we were there to see. The focus was on her face and its expressions. An impressive entry for the making-it-about-me-culture.
Another highlight was the 52 minutes I lost waiting for Kylie Jenner to take her seat, while a sad Billie Eilish song played on a loop. But being seen, everywhere, by everyone, all at once, has never been more lucrative.
