The miracle of the latest advertisement for Clevr, a “mission-driven, women-led wellness brand” which sells revolting-sounding powdered coffee, is that it features Meghan Markle doing actual work. The Duchess of Sussex is seen packing boxes, making hot drinks and doing something or other on a computer before doing a mock fist bump and exiting off-screen.
That’s the last contact she’ll have with manual labour, but what this Instagram ad does show is Meghan returning to her profession – acting – in order to bolster her new endeavour, investing. Three years ago she invested an undisclosed sum in Clevr, “a product that I personally love and has a holistic approach to wellness”.
