As London Fashion Week gets underway, Burberry is making its mark in the capital, transforming Bond Street station into Burberry Street station.
It has also covered black cabs in its English rose print, and will scatter chalk stencils of its re-worked Equestrian emblem across streets and parks.
The event began with Conde Nast’s Vogue World event at the Theatre Drury Lane on Thursday night, featuring the likes of Kate Winslet, Stormzy, Victoria Beckham and Princess Beatrice.
Our Fashion Director Victoria Moss tells The Leader podcast which up-and-coming fashion designers to look out for at London Fashion Week, and explains why it is so significant for the city.
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