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Evening Standard
Evening Standard
Lifestyle
Josh Barrie

OPINION - Italian restaurants are now too good for Jamie Oliver to pull off a comeback — he orchestrated his own demise

Jamie Oliver rekindling his “Jamie’s Italian” brand is impossible to ignore. The first UK branch in six years will open in Leicester Square next spring, marking a “triumphant return to British soil”, an announcement said.

The fallout when the celebrity chef’s restaurant chain went bust was huge. Sites had begun closing in 2017 and, despite Oliver’s best efforts, the business failed in 2019, resulting in 1,000 job losses and numerous unpaid debts.

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