What pops into your head when you hear the term “personal brand”? It could be daily LinkedIn posts with supposedly inspirational messaging. What about regular thought leadership articles with thousands of shares? It’s probably a carefully cultivated Instagram feed. At least according to my kids.
The truth is, everyone has a personal brand already, conscious or not. From first impressions to how someone responds to an email, the way somebody problem solves to how they present themselves to clients, individuals offer something of themselves in daily life. What’s more, personal brands are no more intrinsic or recognisable than in the workplace – and they can play a huge role in catapulting careers.
