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Evening Standard
Evening Standard
Josh Barrie

OPINION - House of Unicorns: Is this anything more than another tiresome marketing stunt from James Watt?

Watt’s for pudding? Another reality TV show, apparently - (PA Archive)

The news this morning that BrewDog co-founder James Watt is launching a reality TV show is not at all surprising. It wouldn’t be interesting either were it not hitting screens with the promise of the largest cash prize in UK television history: £2 million.

It's called House of Unicorns and the topic is entrepreneurship. He’s been talking about it a lot lately, suggesting the UK is “work shy” in a now deleted Instagram post. His comments about “work-life balance” — that is to say, people who rail against it simply do not like their line of work — sparked a heavy backlash. Watt said being called a “gay Scottish bald-headed c***” was vitriol too far.

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