
Hundreds and thousands of words have already been written about the public coming out of Lady Starmer of Dartmouth Park. When she celebrated her husband’s election win 12 days ago, she kissed herself into the history books.
This was the moment Sir Keir Starmer’s intensely private wife, Victoria, engaged with a media that had previously known almost nothing about her, a moment that was immediately compared to the one when David Cameron kissed his wife Samantha when he left Downing Street in 2016. This public display of affection was an uncharacteristic move from Starmer’s “reluctant First Lady” — but what hasn’t been explored is the effect she’s going to have on his own media profile.