As ever, I was late to the exciting new trend of Friction Maxxing, whereby, I understand, you stop doing things like ordering groceries online, going on Deliveroo for a bag of chips and travelling everywhere by Uber. In short, I found that my normal life was already on trend. How exciting is that?
But however lovely to find yourself already ahead of the viral curve, it strikes me that an awful lot of us are going to have to friction-maxx, or do disagreeably effortful things. Because once the grim events in the Gulf come home to us, we won’t have any choice. The cost of living crisis may have seemed already off the scale; well, bid farewell to all those Ubers and Deliveroos because they belong to an era that is coming to an end. Energy bills may be capped for now, but they won’t be forever, and it’s going to leave that much less for discretionary spending. As for petrol prices, they’re going to get silly. Same goes for aviation fuel, which means long haul flights will soon be a distant memory. Excellent for curbing carbon emissions; excellent too for spending less.
