I’m not being funny but… I’m proud to be a gay man all year. That doesn’t mean Pride Month isn’t something that should be celebrated. People often ask why we still need Pride. We live in a time that’s as divisive as ever, governments around the world are continually trying to strip us of our right to just be. You bet we still need a month where we celebrate love, individuality and freedom while also educating all generations about the history and importance of queer people and culture.
Over the years, we’ve all seen how corporations love to capitalise on the pink pound in June. I mean who can ever forget Marks & Spencer’s LGBT sandwich. FYI, the letters stand for lettuce, guacamole, bacon and tomato. Mhmm. Our community has more and more been speaking up for companies to support us year round and not just for one day or month of the year. We have been asking that they do real work, that they provide equitable opportunity, that their campaigns reflect everyone and that they are supportive of those in need. And for the most part it’s worked. Some of the biggest brands out there are now showing up for us year in year out — and we notice it.
