Political branding has always been more important than people think. You only have to look at the fractured state of the Tories right now to know that. All brands morph, and political parties are no different.
I was giving a talk about branding to Interbrand last week, discussing everything from the Evening Standard to Gucci, and unsurprisingly there was a huge amount of interest in politics, namely because things are so different to how they were five years ago — especially in the Labour Party.
