Caleb French is an eighteen-year-old college student in London. Like many people his age, he’s focusing on schoolwork and planning his future. He’s also an entrepreneur, managing to found a digital marketing company, AJNC Advertising, around his studies. When he’s out of school, he wants to skip university to focus on building the business. If that doesn’t work, he’ll probably have a new start-up idea and give that a try.
Caleb’s entrepreneurial spirit lines up well with many assumptions to do with Gen Z. He’s creative, focused and hardworking. But there’s another aspect to his life that provides fuel in the tank for his career. Caleb went to school close to Grenfell Tower and is a part of the community there. The experience of the tragedy made him more resolute in fulfilling his potential.
