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Evening Standard
Evening Standard
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India Block

OPINION - Come back corporate Pride — we didn’t know how good we had it

Pride Donald Trump Ian Cooper
A float commemorates the 40th anniversary of the Stonewall riots in June 2009. - (Getty)

Pride is traditionally the time for queers to be messy and text our most toxic exes, but there’s only one I want back in my DMs this year: corporate sponsors.

Oh how I used to sneer at the rainbow-coloured logos washing over LinkedIn like a gaudy tsunami. The endless merch and collabs designed to attract the booming pink pound. It used to feel like you couldn’t move for a LGBTQ+ themed advert chirpily reminding us that Love Wins etc.

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