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Evening Standard
Evening Standard
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Emma Loffhagen

OPINION - Ariana Grande and Cynthia Erivo's Wicked press tour is a surrealist fever dream — what is going on?

Cynthia Erivo, left, and Ariana Grande arrive at the premiere of Wicked (Jordan Strauss/Invision/AP) - (AP)

It has felt like an eternity. We’ve collectively lost decades off our lives. But finally, after 14 years in development, a nearly two-year filming process prolonged by Covid and the Hollywood strikes, and a ridiculously protracted marketing campaign, this weekend saw the much-anticipated release of Wicked.

With a star-studded cast including Ariana Grande, Cynthia Erivo, Jonathan Bailey and Jeff Goldblum, the film was always going to be an all-consuming, big bucks, spectacle. But its press tour over the last few months has defied all expectations of unhinged Hollywood insanity.

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