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Evening Standard
Evening Standard
Comment
Nimco Ali

OPINION - Actually it’s the critics who are wrong — the ‘maate’ campaign is a good thing

The Mayor of London’s new campaign seeking to empower men to challenge misogyny by saying “maate” to their friends when they cross the line has been criticised (in this newspaper yesterday) and even mocked, but I welcome it. I was the Government’s independent adviser on tackling violence against women and girls until last year, so I know that this campaign is evidence-based.

In 2021, I helped publish the Government’s Tackling Violence Against Women and Girls strategy, shaped by the 180,000 responses we received from women and girls across the country.

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