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The Independent UK
The Independent UK
National
Ronald Blum

Opera Philadelphia cuts all tickets to $11 in 'pick your price' model, hoping to widen audience

Anthony Roth Costanzo Opera Philadelphia

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Opera Philadelphia is lowering all tickets to $11 under new general director Anthony Roth Costanzo, establishing a “pick your price” model aimed at widening the company’s audience.

Costanzo announced Tuesday the company has raised $7 million since June 1 when he replaced David Devan, who retired after 13 seasons. The money addressed debt and enabled the new model, in which people can pay more than the minimum if they want to.

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