Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

OpenTable's CEO fights the myth of the impossible reservation

(Credit: Courtesy of OpenTable)

Good morning, Broadsheet readers! The pay gap has widened for the first time since 2003, former Alameda Research CEO Caroline Ellison asked for no prison time, and OpenTable's CEO competes with Resy to book tables for the hottest restaurants. Have a terrific Thursday.

- Table for two. Restaurant reservation culture is out of control. There are black markets and bots, with diners shelling out hundreds of dollars just to secure tables, especially in cities like New York. New York lawmakers even passed legislation to curb the phenomenon.

But Debby Soo, the CEO of OpenTable, says some of that is a myth. "You can still find reservations at the hottest, hardest-to-get restaurants if you are flexible with timing," Soo says. "This narrative out there that it's so hard—sometimes I don't think it necessarily serves restaurants because I don't want to discourage diners from trying."

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.