When OpenAI launched Sora 2, the team made the controversial decision to allow users to create videos with real people in them, choosing to let celebrities opt out of their likeness being used.
This has, unsurprisingly, backfired. After a sea of inappropriate content, including key figures, Sam Altman announced a change to the rules, focused on switching the system from opt-out to opt-in, requiring a celebrity to decide they wanted their likeness to be used.
