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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo

OpenAI takes down mentions of Jony Ive’s io amid trademark row

Jony I IO OpenAI IVE Sam Altman Iyo ChatGPT Apple
Jony Ive and Sam Altman
Jony Ive and Sam Altman’s nine-minute promo video for io has been taken down from the OpenAI website. Photograph: Supplied

OpenAI has taken down online content related to its recent deal with Sir Jony Ive’s hardware startup, io, after a trademark complaint.

The artificial intelligence company has removed promotional materials including a video where Ive – the former Apple designer behind the iPhone – and OpenAI’s chief executive, Sam Altman, discuss the $6.4bn (£4.8bn) transaction. However, the nine-minute film can still be viewed on YouTube.

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