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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

OpenAI reportedly passed on Siri — now Apple’s Gemini deal could be worth billions

Apple logo on phone with Google logo in the background.

According to a new report, Apple’s agreement with Google could end up costing the iPhone maker an eye-watering amount over time — and it also reveals that OpenAI chose not to pursue a deal that would have made it Siri’s core AI provider.

The news, first reported by The Financial Times, highlights just how high the stakes have become in the AI race, where the best models are now valuable enough to command multi-billion-dollar licensing deals.

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