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Fortune
Fortune
Sharon Goldman

OpenAI launches GPT-5, its most powerful AI yet. Will it be enough to stay ahead in today’s ruthless AI race?

Sam Altman (Credit: Alex Wong—Getty Images)

Less than three years ago, OpenAI kicked off the generative AI boom with the launch of ChatGPT, catching tech giants like Google and Meta off guard—and rapidly mushrooming into one of the most powerful startups in Silicon Valley, now valued at $300 billion and reportedly in talks for a new potential sale of stock for current and former employees at a $500 billion valuation. 

But 2025 has sparked a ruthless race for AI dominance, and OpenAI has struggled to remain the undisputed pacesetter amid a growing field of rivals developing advanced LLM models. On Thursday, OpenAI took a major step in its effort to reassert its leadership with the launch of GPT-5, the long-awaited update to its flagship AI product and its most powerful and fastest model yet.

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