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International Business Times UK
International Business Times UK
Technology
Vinay Patel

OpenAI Freezes Ads To Sharpen ChatGPT's AI Core — Users Could See Major Changes

OpenAI CEO Sam Altman has declared a 'code red' to urgently improve ChatGPT's core AI, freezing new ad plans and other projects. (Credit: AFP News)

OpenAI is hitting the pause button on its advertising efforts. The company has temporarily halted all new ad campaigns to focus its resources on refining the core AI technology that powers its flagship product, ChatGPT.

This strategic shift signals a major internal commitment to enhancing performance and capability, and users should be prepared for significant upcoming changes to the platform experience.

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