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Tom’s Hardware
Tom’s Hardware
Technology
Jowi Morales

OpenAI CEO Sam Altman admits AI token costs are becoming 'a huge issue' — company seeks improved value as overspending becomes a meme

Sam Altman.

OpenAI CEO Sam Altman has said in an interview that companies are now concerned about the growing costs of AI use. Speaking during the Intelligence at Work event, he said this is the first time that OpenAI’s clients raised the issue and that the startup is now looking for ways to make its models more efficient.

“People are really saying, you know, it’s kind of a meme now, but ‘My company spent my entire 2026 budget in Q1. Can you make this more efficient?’” Altman said on stage. “We are continuing to push on that more with models. I think we’ll have a lot of ways we can help people get more value for less spend. But that went from, at the beginning of this year, an issue that never came up (people were totally happy with the amount they were spending) to, all of a sudden, a huge issue.”

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