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The Guardian - UK
The Guardian - UK
Business
Rob Davies

‘Open-minded’ dating app Feeld’s profits jump amid influx of ‘vanilla’ users

Feeld
Feeld, a location-based online dating app
Feeld has continued to grow, attracting people outside its original target market seduced by its racier image. Photograph: Koshiro K/Alamy

An influx of “vanilla” users helped the unconventional dating app Feeld post a jump in profits, as the company expanded its customer base beyond its original target market of people in open relationships and kink enthusiasts.

Growth outside the UK, where Feeld was founded, helped increase sales by 26% to £48.9m in 2024, according to accounts filed at Companies House.

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