The marketing campaign for the Barbie movie has been something to behold. From brand collaborations, to meme-able cast posters, Warner Bros. is determined to draw out an audience to the theaters opening weekend. The film is also being released worldwide, with several posters being drawn up for different languages. Apparently the French poster didn’t quite translate as planned from English, resulting in an hilarious dirty pun on the poster.
The tagline of Barbie has been “She’s everything, and he’s just Ken.” The tagline has become somewhat of a meme, with many people on the internet posting their own version of the Barbie/Ken dynamic advertised. However, when making the French poster, the marketing team opted for the similar tagline “She can do everything. He’s just Ken,” but it’s in French with the literal French translation being “Elle peut tout faire. Lui, c’est juste Ken.” This phrase is also apparently chalk full of French slang, especially around the word “Ken” and the tagline can also be translated to “She knows how to do everything. He just knows how to f**k.”
