Only a week into his job, Nintendo legend Reggie Fils-Aimé had to deal with retailers "upset" there weren't enough copies of Pokemon Ruby and Sapphire: "I never let that happen ever again"

A Reggie Fils-Aimé puppet from Nintendo's E3 2015 presentation.

Former Nintendo of America president Reggie Fils-Aimé has recalled having to deal with a Pokemon shortage during his first week on the job.

Fils-Aimé became a cultural icon to Nintendo fans, so much so that he is the owner of the @Reggie handle on Twitter thanks to being mononymously known by the name for so many years. He joined Nintendo in late 2003 as executive vice president of sales and marketing, and months later at E3 2004 became a face of the company and a meme in the making. However, despite a background in marketing, Fils-Aimé recalled his first week at Nintendo being a rocky one.