Only 5% of Drivers In Motorsports Are Women: F1 and Charlotte Tilbury Team Up To Change That

The international growth of Formula 1 presents a fantastic opportunity for F1 Arcade to expand its hospitality brand beyond Britain. (Credit: Hamad I Mohammed/Reuters)

Women-owned businesses have been tackling gender biases in sports through collaborations and partnerships.

In recent years, as well as the normalisation of self-care brands collaborating with sporting events, there has been an increase in collaborations between big sporting events and female-owned brands.