Back in January, a study by Collage Group provided insights into the major trends concerning how people with Latin American heritage feel about the various terms used to identify them. According to the survey, conducted exclusively with people of Spanish-speaking Latin American origin for this portion, the preferred term was "Hispanic" (35%) over "Latino" (21%).
However, there's another term that's been gaining popularity in recent years, one that emphasizes gender neutrality: "Latinx". The term has been championed by academics, activists and entertainers as an alternative to gendered words like Latino but, as a new Pew Research study reveals, the use of the label among the demographic still lags way behind, with only 4% of Latinos use "Latinx" to describe themselves, a figure virtually unchanged since 2019.
