
Only 38% of Gen Zers are considered financially literate according to WalletHub data – and the finance experts Benzinga spoke with say the problem runs deeper than mere knowledge gaps. Why? Because unlike previous generations, Gen Z grew up in a digital ecosystem inundated with financial advice from TikTok, Reddit and YouTube.
Granted, some of it is useful. But much of it is dangerously misleading. The result is a generation struggling to build financial confidence while navigating debt, investing and long-term wealth-building — all without a solid foundation.