Those who shop online have been issued a warning over scams which can give off a "legitimate" appearance.
According to the internet safety website at Get Safe Online, the changes in shopping habits caused by the cost of living crisis could open the door to fraudsters online.
The experts say those getting duped are falling prey to 'highly skilled' and 'professionally organised' scammers. And in order to keep shoppers safe, the Get Safe Online has shared their top three tips.
It comes as three in 10 people who shopped online have noticed an increase in fake websites and sellers, according to the website's survey of 2,000 people from across the UK. Additionally, 43 percent of online shoppers said they are seeking out special offers and deals more regularly amid the ongoing cost of living crisis.
While some are able to spot fake websites the experts are warning that scams are becoming more convincing.
"Falling for a purchase scam is easier than you think. Unfortunately, fraud is committed by highly skilled, professionally organised people who employ web designers and rent call centres to give off the appearance of a legitimate company," said Tony Neate, CEO of Get Safe Online.
"Many people still believe that fraud is easy to spot, and isn’t something that can happen to them, however amateur adverts and websites are becoming a thing of the past.
"Today, people can make a living out of tricking people out of their money, going to great lengths to lure you in. It’s upsetting at the best of times, but the impact is felt more profusely when money is tight."
Get Safe Online's tips to avoid fraud
- Pay by card. Fraudsters like bank transfers and will encourage people to pay via this method.
- If possible, see goods in person before buying. Fraudsters take the time and effort to create profiles or websites that make you believe they are a genuine seller.
- Look beyond the item and price. Stop and think to check whether a purchase is safe.
Thankfully, of those surveyed, more than nine in 10 said they are taking proactive steps to keep their money safe from online purchase scams.
This includes taking care before clicking on links and avoiding websites that ask for too much personal information.
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