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The Guardian - UK
The Guardian - UK
Business
Dan Milmo Global technology editor

Online influencers need ‘urgent’ fact-checking training, warns Unesco

Young person looking at social media apps, including TikTok, Instagram, Snapchat and WhatsApp, on a smartphone
Unesco mostly spoke with ‘nano-influencers’ who have up to 10,000 followers on apps such as Instagram. Photograph: Peter Byrne/PA

Social media influencers need “urgent” help to check their facts before they broadcast to their followers, in order to reduce the spread of misinformation online, Unesco has warned.

According to a report by the UN’s educational, scientific and cultural organisation, two-thirds of content creators fail to check the accuracy of their material, making them and their followers vulnerable to misinformation.

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