A government initiative to improve the earnings of at least 7,000 handloom weavers in Ariyalur district through e-commerce has begun to bear fruit within months, with close to ₹1 lakh being earned in online sales.
Launched in August 2021 by S.S. Sivasankar, Minister for Backward Classes, the programme has brought women weavers operating through self-help groups (SHGs) into the fold of entrepreneurship development, and also raised the profile of Ariyalur’s traditional handloom cotton and silk saris.
