Profound changes are ahead for online advertising. At the recent Google Marketing Live event, the tech giant outlined expanded artificial intelligence (AI) systems for digital ads.
What will that look like? Picture ads integrated directly into your conversation with an AI chatbot. Or a discounted price that only you see because an AI system served it based on your browsing behaviour, intent to buy the product, and what’s available locally. And, of course, generative AI tool suites for producing online ads start to finish.
