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Fortune
Fortune
Alan Murray, Nicholas Gordon

One type of company is adopting generative A.I. faster than all others

A cheerful businesswoman working from home while looking at a video meeting on her computer monitor (Credit: Getty Images)

Good morning,

Another day, another study on how companies are thinking about generative A.I.—this one from freelance platform Upwork. Some of the results confirm what other surveys (see Tuesday’s post) have shown—that in the short term, companies are looking to hire more people, not fewer, because of generative A.I. And that there’s a gap between the enthusiasm of CEOs and the enthusiasm of their teams.

A couple of other interesting takeaways from Upwork research, which surveyed 1,400 U.S. business leaders at the senior manager through C-suite level:

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