NEW ROCHELLE, N.Y.—With an increasing number of streaming services following Netflix’s and Disney+'s lead in cracking down on password sharing, one in three U.S. TV content viewers (33%) are still borrowing log-in credentials or sharing the costs of at least one streaming service they can access, according to findings from Horowitz’s "State of Media, Entertainment, and Tech: Disruptions" report.
The study found that the main drivers to borrowing and share are: “Someone I know already had an account”; “I can’t afford it at this time”; and “I am just doing it to access a specific show/type of content for a short period of time.”
