When it comes to sports betting, you can pull out all of the stats, trends and spreadsheet models you want and still end up batting less than .500. However, one thing is proving to be more reliable than others when it comes to predicting the outcome of the NBA Finals, and it’s not likely a place you would’ve thought to look…until now.
So what is this magic tool? It’s the betting public.
Since 2005, teams that get 40% or less of the bets wagered in a Finals matchup have gone 14-7 against the spread, according to a tweet from BetMGM’s John Ewing. So basically, people who have bet against the whichever side the public heavily favors during the NBA Finals have won more than 66% of the time.