Good morning, Broadsheet readers! Fifteen Percent Pledge founder Aurora James will invest in Black businesses, the U.S. Army developed a bra for combat, and a powerful woman in PR tells CEOs how to handle Pride backlash and more. Have a terrific Tuesday.
- PR guru. Lisa Osborne Ross is the CEO of U.S. operations for Edelman, the public relations firm. The position makes her one of the most powerful women in PR—someone CEOs trust to guide their strategies and set them on the right course during challenging moments.
And the past month has been full of rough patches. Increasingly, companies that have supported LGBTQ rights during June's Pride Month in past years are dampening down their efforts. Political polarization and right-wing backlash toward corporate support of trans people (plus concern for the safety of frontline employees meeting such hostility) have forced Target and Starbucks to reconsider how they mark Pride month.
